Real estate SEO

Make Google love your real estate website

Topping Google in the real estate field is no easy task. But it CAN be done. You just need a real estate SEO specialist.

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There’s no point ranking first for ‘real estate’

The trick is to make sure you choose the right searches to rank in. There's no point trying to rank for "real estate" or "for sale" or "rentals". The competition for those searches is fierce. Check for yourself; they're completely dominated by the big players.

What's more, people who are searching for those words aren't really ready to buy (or rent). E.g. people Googling "real estate" might be after information on how to get a job in real estate. People Googling "for sale" might be looking for a new car, for all you know.

For real estate SEO success, you need to be a lot more strategic than that...


You need to go where the buyers are

You want to rank no.1 when they're actually ready to buy. And when what they want to buy is precisely what you're selling. That's what real estate SEO is all about.

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Search Engine Optimization

We learn what people Google when they are ready to buy

At Aro, the first thing we do is a whole lot of research to identify 'buying' type keywords. The ones that suggest the searcher is towards the end of the buying cycle. They're ready to spend. They want to spend. You stand a much better chance of converting these people.

Plus, there's a critically important hidden bonus: People who are ready to buy tend to search for very specific things. I.e. They search for quite long and unusual phrases. "So what?”, you ask? Well, actually, this is the most important point of all...

Not many of your competitors will be trying to rank for these long and unusual phrases. Usually because those phrases aren't relevant to what they’re trying to sell. They're relevant to what you’re trying to sell. And even if those searches are relevant to your competitors, chances are, they're not doing a very good job of optimizing for them anyway!

Translation? These long and unusual phrases are easier to rank for.

We learn what people Google when they are ready to buy

At Aro, the first thing we do is a whole lot of research to identify 'buying' type keywords. The ones that suggest the searcher is towards the end of the buying cycle. They're ready to spend. They want to spend. You stand a much better chance of converting these people.

Plus, there's a critically important hidden bonus: People who are ready to buy tend to search for very specific things. I.e. They search for quite long and unusual phrases. "So what?”, you ask? Well, actually, this is the most important point of all...

Not many of your competitors will be trying to rank for these long and unusual phrases. Usually because those phrases aren't relevant to what they’re trying to sell. They're relevant to what you’re trying to sell. And even if those searches are relevant to your competitors, chances are, they're not doing a very good job of optimizing for them anyway!

Translation? These long and unusual phrases are easier to rank for.

Search Engine Optimization
Search Engine Optimization

We learn what people Google when they are ready to buy

At Aro, the first thing we do is a whole lot of research to identify 'buying' type keywords. The ones that suggest the searcher is towards the end of the buying cycle. They're ready to spend. They want to spend. You stand a much better chance of converting these people.

Plus, there's a critically important hidden bonus: People who are ready to buy tend to search for very specific things. I.e. They search for quite long and unusual phrases. "So what?”, you ask? Well, actually, this is the most important point of all...

Not many of your competitors will be trying to rank for these long and unusual phrases. Usually because those phrases aren't relevant to what they’re trying to sell. They're relevant to what you’re trying to sell. And even if those searches are relevant to your competitors, chances are, they're not doing a very good job of optimizing for them anyway!

Translation? These long and unusual phrases are easier to rank for.

What our customers say


We are very happy with how it is looking, and how flexible you have been with what we have needed.

 Sandy Gilbert,  Adam Gilbert Real Estate

I cant praise Aro enough! You have all been so helpful over the past five + years

 Gary Coterill,  Bermagui Real Estate

Don't waste your time with others Just Call AROSOFTWARE You Won't look back.......

 Rory Christdodoulou,  Doncaster Hill EA

The website looks awesome and your customer service has been phenominal.

 Danielle Coady,  Element Property Services

I love my new website, Aro has done simply beautiful work.

 Nicole,  Frenken Homes

Finally, a program designed specifically to suit every real estate agents needs.

 Gerry Siegle,  Galaxy Real Estate

I really do appreciate all of you at Aro, you listen and assist, and offer very professional and positive assistance and advice, for this I wish to express my gratitude. You all make it so easy.

 Janis Caulfield Carlsen,  Grange Real Estate

Arosoftware provides a superb service: technical advice; help & support; and above all, encouragement & confidence. Real people helping real people!

 Fred Ogden,  Heart Realty

The team at Arosoftware we offer a big thank you to you.

 Ron Hathaway,  House By Mouse

Aro has done several projects with fantastic outcome for us

 Alin Florea,  House of IT

Easy package to use for admin, saves lots of time keeping listings up to date, also less mistakes as one site adjusts all sites at the same time.

 Barbara Kinder,  I & B Real Estate

I cannot thank you enough for all of you help and assistance...

 Kelly Muscat,  Kelly Jaye Property Management

You really understand real estate and more importantly customer service and reliability. This has been the best experience we have had, ever !!!!

 Jonathan Marlow,  Marlows Real Estate

Excellent value for money, easy to self manage and support when required has been exceptional.

 Max Justice,  Max Justice Real Estate

Highly recommended, 1st class service, professional result

 Heath Jones,  Nelson Bay Real Estate

Great service, easy to get your own website design!

 Bridget Kraft,  New Homes Only

I Was Skeptical, Because We'd Tried Just About Everything

 Richard Locke,  Noosa Realty Service

Good value for money. Good service levels. Genuinely persists until service issues are fixed & good at working out what you are trying to achieve

 Roger Whalan,  Northerly Estate

How do i begin to thank you and your team for the website you created for me in three days, a feat which i though was impossible, when we found ourselves in trouble and required an immediate sollution, yet you took it on and fulfilled all your promises.

 Ian Thomason,  Thomason Property

Thank you Aro Software for making the interface and use of the system simple, quick and easy to use.

 Yorgo Kaporis,  Vesta Property Group