Custom website for real estate agency KW Property located in Morwell, Victoria operating across Latrobe Valley.
KW Property is a well established real estate agency specialising in real estate sales and rentals. Our goal for the KW Property website was to update the look and feel while also designing a functional website that generates leads targeting sellers and vendors. This case study will review 3 of their custom pages: the homepage, the seller’s lead generation page and the property management page.
The new homepage for KW Property is designed to clearly communicate the agencies core market and points of difference whilst navigating the user to the key landing pages on the site “List With Us” and “Manage With Us”. We have achieved this with clear text/copy, beautiful images and easy to use navigation in the form of the large buttons. We have also include listings to keep a fresh stream of content on the homepage which is great for SEO.
Main sellers landing page
The role of the “List With Us” page is to generate homeowner leads and be the primary landing page for any seller focussed marketing or advertisements.
The team at KW have a long running record of results in their market and this page is designed to relay their experience, results and longevity to the user. We have kept the call to actions clear and to the point to get maximum conversions & ROI.
Your key landing page must be intuitive and to the point with no distractions driving your prospects attention away from the goal.
Property management lead generation page
As KW Property also specialises in rentals, we needed to design a lead generation page to assist in growing their rent roll. This page follows very similar design guidelines as the sellers page featuring only 2 call to actions which are ‘Switch to us’, driving the prospective landlord to switch their rental/s to KW Property for a stress free option. It is important to ensure that these pages are set up inline with the business goals of your agency and thought also goes into your marketing plan, to get the best result of your websites lead generation pages, you must put thought into how you are going to attract traffic to these whether it be paid, organic or a combination of the two.
Is your agency in need of a website that not only generates leads but also actively converts?
We can assist your agency in designing and developing a website that not only looks modern but also functions as a lead generation tool that will aid your agency’s growth. When investing in your website, it’s also vital to ensure that your website fully integrates with your CRM so that your leads and contacts are automatically stored within your database.
Book a consultation with our team today to discover how a custom website can gear your agency up for success in 2022.