Marketing tools you should expect to see in your real estate CRM

Why we need marketing tools in our CRM

In the fast-paced world of real estate and business brokering, staying ahead of the competition requires more than just a solid sales pitch. It demands a strategic marketing approach that leverages the latest tools and technologies to attract potential buyers and sellers, nurture leads, and close deals with precision. That’s where a robust Customer Relationship Management (CRM) system designed specifically for the real estate and business brokerage industry becomes an invaluable asset.

Your real estate CRM should be more than just a contact management tool. It should be a powerhouse of marketing capabilities, helping you optimise your outreach and amplify your brand’s visibility. In this blog post, we’ll explore the essential marketing tools that you should expect to find in your real estate and business broker CRM.

Now that we have the why out of the way, let’s get into the tools you should expect to see in your CRM. 

Email Marketing

Email marketing is a vital tool within a CRM system for several compelling reasons. First and foremost, email allows you to establish direct and personalised communication with your leads and clients. By sending targeted and relevant messages, you can nurture relationships, share valuable information, and stay top-of-mind with your audience. 

Additionally, email marketing provides a cost-effective way to reach a large number of sellers and buyers instantaneously, maximising your reach and minimising expenses. With advanced features such as automation & segmentation, a real estate CRM-powered email marketing tool enables you to create highly tailored campaigns, launch listing campaigns, track engagement, and analyse results, helping you refine your strategies and drive higher conversions and reducing unsubscribe rates. 

SMS Marketing

SMS marketing in your real estate CRM is essential for the modern real estate industry. SMS, or text message, marketing offers unique benefits that perfectly align with the fast-paced nature of the real estate market. With high open rates and instant delivery, SMS allows you to instantly reach potential buyers, sellers, and prospects directly on their mobile devices. 

Whether it’s sending property updates, scheduling showings, or sharing important announcements, SMS enables quick and concise communication that captures attention. Additionally, SMS marketing within your CRM enhances lead nurturing and engagement, providing a convenient channel for real-time interactions and personalised messages. By incorporating SMS marketing into your real estate CRM, you can stay connected with your audience, boost responsiveness, and gain a competitive edge in today’s dynamic real estate landscape.

Automatic Database Nurturing

By leveraging the power of automation, you can effortlessly send personalised, timely, and relevant communications to your database, ensuring that no lead falls through the cracks. Whether it’s sending automated follow-up emails, targeted property/business alerts, or market updates, automated nurturing keeps you top-of-mind with your audience, building trust and credibility. Furthermore, it allows you to segment your database based on specific criteria, enabling hyper-targeted campaigns that yield higher conversion rates. With automated database nurturing in your real estate or broker CRM, you can unlock the potential of consistent, scalable, and personalised communication, driving engagement and fostering long-lasting relationships with your clients.


Print marketing, It’s something most of us dread but understand that it still has power in current times. While digital marketing has become dominant, there’s something uniquely impactful about the tactile experience of print materials. Window cards catch the eye of passersby, drawing them into your listings. 

Brochures and stock booklets provide a tangible representation of properties, allowing potential buyers to visualise themselves in the space. DL flyers offer a convenient way to share information about your services and featured listings to the masses. Having print tools nested within your CRM system can make your print marketing a much more efficient means of tangible advertising of preparing listing print advertisements. 

Social Media Marketing

As mentioned above, digital marketing has become the favourite child of the marketing mix and for good reason. Over 15 million Australians use Facebook & Instagram every day, if we can intercept this metric and identify the power that social media has for your real estate agency, you can expect some pretty amazing results and further grow your business through online lead generation. 

Having tools in your CRM system such as a ‘Share Listing’ feature makes posting organic listing content simple but effective, but that’s only the tip of the iceberg. A good marketing real estate CRM must have an easy-to-use listing advertisement tool allowing you to quickly and effectively launch social media listing campaigns to tens of thousands of buyers and sellers with just a few clicks. A tool like this will allow you to tailor highly targeted listing campaigns to the right kind of buyers whilst also boosting your agency’s exposure to potential sellers all in one. 

Within our CRM, we have integrated with a real estate digital marketing agency, Lead Fleet, to launch these listing campaigns for our clients whilst overseeing and making adjustments to increase performance. This new feature is called ‘Amplify’ and is due to be released in the next 3 weeks. You can read more about Amplfiy here.

Website Tools

Your real estate website is one of your agency’s superpowers when it comes to marketing, it serves as a centralised hub for your business allowing both buyers and sellers to connect with your brand. It will also usually act as the first touch point for any potential seller researching the best agency to market their property effectively, and trust me..your website plays a massive role in perceived perception in your prospect’s mind, but that’s a different conversation.  

It is of vital importance that your real estate CRM seamlessly integrates with your website, this means that all of your listings are automatically published to your website along with your open homes and auction dates. If your website is not integrated property, getting these features working can be a logistical nightmare and is not something you would find amusing. 

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