As a real estate agent, your role is to communicate with people about your listings, and in 2018, there is many very good ways to engage with potential leads, and existing clients and that is through your social media channels.
The top ways people engage in 2018, is through video and photos. The one channel that works extremely well for these two types of media is Instagram. Instagram allows you to find potential clients, and it allows them to find you. The key to any form of social interaction for real estate agents is to get leads, and if you are spending money on advertising, you might as well be spending it on making your content better.
Engaging content is the key to high engagement from users when it comes to any channel of social media, and Instagram is very specifically saturated with great content for the purpose of people seeing it.
It is vital that your Instagram channel features the highest quality content you can afford. This means you need to invest in a quality camera, and a quality video camera to ensure your content is high definition. Low quality videos or images simply will not do. With so much inexpensive equipment around, there is really no reason you shouldn’t be investing wisely. Go Pros and similar HD cameras are one of the best investments you can possibly make, as are video drones. For under $1000 of tax deductible money, you can get a seriously useful way to create quality content worth sharing.
Instagram proactively works with brands and businesses to ensure your content works in the best way for you, and when it comes to knowing what you should be using as content, there are a few simple guidelines to follow.
• Make it original
• Make it relevant
• Make it high quality
• Automatic Cross-promote – Use your other channels to promote it
• Use hashtags
• Comment on other people’s posts
• Use the Hyper Lapse Feature
• Geotag your content
• Use Video Tours of the Property
If you need any help with social media, get in touch with our team. We have an expert on hand who can assist.