In the fast-paced world of real estate, where every moment counts, staying ahead of the competition is crucial. That’s why we’re excited to share Aro’s vision for the future of real estate CRM systems.
Our pivot to building a sales and marketing focused real estate CRM system
We’ve made a decision to shift away from the traditional database heavy CRM and point our focus towards building a sales and marketing-centric real estate CRM, aiming to provide our clients with a competitive edge. We’ve decided to make this transition to help our agencies and agents win more listings, solidify more relationships and grow their brand through key marketing tools. This is why we’ve chosen to invest time and resources into the continuation of building sales and marketing tools to help our agents win and achieve their personal goals.
It’s not who you know, it’s who knows you – David Avrin
The above quote stands strong in marketing, and especially in real estate. You should not solely be relying on referral based business as a source of revenue. The more qualified homeowners that know you, the higher chance you have of kindling a relationship with the right person, at the right time. It all starts with marketing in any business, which then assists in building a brand, and the brand is what compounds over time solidifying your position as the market leader in your area.
In this article, we’ll explore the key reasons behind this shift, the features that make Aro’s Sales and Marketing CRM stand out, and how this transformation can help you dominate your competitors in your target market. .
How a real estate sales and marketing CRM system can help agents flourish
Real estate agents navigate a highly competitive landscape, and success hinges on effective marketing and sales strategies. A Sales and Marketing real estate CRM is designed to empower agents and give them a distinct advantage. Here’s why:
- Lead and Contact Nurturing: A robust CRM system streamlines lead and contact management, ensuring that no opportunity is missed. It automates lead capture, categorization, and nurturing, enabling agents to convert prospects into loyal clients efficiently.
- Social Listing Ads Tool: This feature allows agents to effortlessly promote their property listings across social media platforms, increasing their reach and engagement with potential buyers and sellers. Believe it or not, this is actually a point of difference in the marketplace today, only a very small percentile of agencies are doing this right now.
- SMS and Email Marketing: Agents can execute targeted SMS and email marketing campaigns, keeping clients informed and engaged. Personalised messaging leads to higher response rates and stronger client relationships.
- Automated Nurturing: The CRM automates follow-up tasks, ensuring that clients receive timely responses and information. This not only saves time but also enhances client satisfaction. We’ve recently rolled out a range of automations that you can activate in a single click.
- Website Integrations: Aro’s CRM seamlessly integrates with your website, allowing agents to capture leads and manage them from a centralised platform. This makes the process more efficient and organised.
Why a sales & marketing real estate CRM is a non-negotiable
The real estate landscape is highly competitive, and Aro’s Sales and Marketing CRM system is your secret weapon to outperform your competitors. Here’s how it can benefit you:
- Competitive Edge: Aro’s Sales and Marketing CRM system equips you with the tools to stay ahead of the competition. It enables highly targeted marketing, efficient lead management, and personalised communication, setting you apart from other agents.
- Efficiency: Streamlined processes and automated tasks save you time and effort, allowing you to focus on what truly matters—connecting with clients and closing deals.
- Growth: A Sales and Marketing real estate CRM system allows you to scale your business by efficiently managing leads, automating marketing, and dominating your marketplace.
Our future plans
At Aro, our vision is clear – we are positioning ourselves as a Sales and Marketing-focused real estate CRM system. Our aim is to provide agents with the tools & marketing expertise they need to capture more leads, retarget prospects and contacts, nurture their database efficiently, reach more qualified buyers and sellers, and ultimately dominate their competitors. We want you to win more listings with less effort and be at the forefront of the real estate industry.
It’s our commitment to provide you with the most powerful and efficient tools to succeed in this dynamic industry. Join us on this exciting journey to transform your real estate business into a powerhouse of sales and marketing, where success knows no limits.